Do you think your business is successful?
The best way to tell is to look at your conversion rate.
How often do people who visit your website subscribe to your email list and become customers? The higher the rate, the better your business is doing.
The fastest way to increase your conversion rate is to effectively use a call-to-action button.
Your call-to-action is not simply a summary of what you would like your browsers and potential customers to do for you.
Your call-to-action should tell them, or even command them, what you want them to do. Keep reading to learn how to effective use your call-to-action to increase your conversion rates.
Now before I share my juicy secrets with you, let’s get all of the excuses off the table.
You may think you aren’t creative enough to make a call-to-action button.
You may think you don’t have enough time, or that you are doing fine without one. These are all just excuses.
Call-to-action buttons are effective, they are worth the time, and anyone can make one or have one made.
Excuses aside, now we are ready to press on and talk about how to use your call-to-action effectively.
Coming up are 5 tactics you should employ to increase you conversion rates and grow your business.
These methods have been tested and the data shows dramatic results.
#1 – Color plays a huge part in the success of your calls to action
You want your website to have the same basic color scheme throughout.
You call to actions buttons will break that scheme. The human eye is attracted to contrast. This means that what is different will stand out giving you command of their attention. Use it well!
#2 – Your call-to-action button should be larger than the rest of the text on the page
Bigger is better, but remember there is a limit.
If you happen to love cake and you have a small piece, a slightly larger piece, and a whole cake, which are you going to pick?
You won’t know what’s too big and what’s too small till you try it.
Test it out and see how your visitors react to your various test samples.
#3 – Understand risk reduction
While on the subject of using your potential customer’s attention well, let’s talk about some well to increase your chances of a conversion after you have their attention.
The method with the most critical increase is risk reduction.
This requires you to reassure your potential customers that the risk is minimal. For example, telling them the signing up does not require a credit card will lift a heavy burden off their shoulders.
#4 – Increase your buttons but reduce their options
While this sounds confusing, it is actually really simple.
People do not like the pressure of making a decision. This means the less options there are, the more confident they will be in the choice they make.
On the flip side, the more choices there are, the more attractive it is. People like the sense of freedom to choice from a larger group instead of from a smaller group.
While both of these concepts seem to contradict one another, they are both hard wired into our decision making process.
With this in mind, you should offer 2-4 options which should vary in both price and features.
#5 – Speak in the first person
When thinking about the content of your button, there is a certain way of thinking to go about this.
Most people use second person statements to produce their button content like: You should sign up for this 30 day free trial.
If you use a first person statement, you will see better results.
For example: I want to sign up for my 30 day free trial.
This difference is clear and allows the potential client to visualize himself or herself already making the decision.
These tactics are meant to help you.
If you’ve read this far and don’t use them, you are missing out on massive conversion rates.
Your call-to-action button how you will get people on your email list, and as I’ve said repeatedly in the past, the money is in your list.